Incorrect Functionality

If you don’t conduct quality analysis at the empathise and define stages of the design thinking process you are likely to have incorrect functionality in your project.

This is when you have created something that the users don’t want.

Spend time at the beginning before you start building researching and testing out your ideas. The more research and more people you consult with the more confident you can be.

Always come back to what problem am I solving?

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