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Relevant Implications (Definitions)

Intellectual Property

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Intellectual Property (IP)[1] refers to the ideas that have been created by people that don’t have a physical form.

This could be written works such as the text in a book or video game. It takes a lot of effort to develop these resources[3] so IP[8] law exists to protect the time that people have invested in developing them.

Some forms of IP are:

  • Copyright[4] – protects the owner of a work, if other people want to use it they must obtain a licence to use it.
  • Patents[6] – a plan showing how your idea works that if anyone uses this they must pay you a fee to use
  • Designs – a blueprint or plan for making something
  • Geographical Indications – such as Champagne only being able to be used for sparkling wine from the Champagne region of France
  • Trademarks – such as logos, business names

The impact for your digital outcomes[2] is that you will own the ideas and copyright[4] of any work that you produce. However to use other peoples work you must obtain permission. This covers all aspects such as images, text, fonts and videos for example.

See the New Zealand Intellectual Property Office for information about IP in New Zealand.

Questions that you should consider are:

  • Who owns the ideas, images and text?
  • What are the laws in New Zealand?
  • How do you protect your work overseas?
  • What do you need[7] to do to obtain permission?
  • What is fair use[5] of a work?
Terms definitions
2. digital outcomes. Digital Products and systems developed through Technological Practice[9] for a specific purpose. A technological outcome[14] is evaluated in terms of its fitness for purpose[10], and can be described by their physical and functional nature.
3. resources. Something (raw materials, time, personnel, information) used to help achieve an objective.
4. Copyright. A legal[15] term to mean that you are allowed to copy and reproduce someone else’s music, art or writing
5. fair use. Using an acceptable amount of a copyrighted work for private study, research or in some countries making social commentary. The problem is that it requires a legal case[16] to determine what is fair use. A better strategy is to obtain permission to use the copyrighted materials.
Terms definitions
1. Intellectual Property (IP). Intellectual Property (IP) refers to the ideas that have been created by people that don’t have a physical form. This could be written works such as the text in a book or video game. It takes a lot of effort to develop these resources so IP law exists to protect the time that people have […]
2. digital outcomes. Intellectual Property (IP) refers to the ideas that have been created by people that don’t have a physical form. This could be written works such as the text in a book or video game. It takes a lot of effort to develop these resources so IP law exists to protect the time that people have […]
3. resources. Intellectual Property (IP) refers to the ideas that have been created by people that don’t have a physical form. This could be written works such as the text in a book or video game. It takes a lot of effort to develop these resources so IP law exists to protect the time that people have […]
4. Copyright. Intellectual Property (IP) refers to the ideas that have been created by people that don’t have a physical form. This could be written works such as the text in a book or video game. It takes a lot of effort to develop these resources so IP law exists to protect the time that people have […]
5. fair use. Intellectual Property (IP) refers to the ideas that have been created by people that don’t have a physical form. This could be written works such as the text in a book or video game. It takes a lot of effort to develop these resources so IP law exists to protect the time that people have […]