It needs to have a structured approach that you can use to measure and observe the processes.
There are two main areas of user research:
- Qualitative Research
- Quantitative Research
These types of user research can be observational where we observe what users are doing or where we listen to users opinions or answers.
The goal of qualitative research us to find out why users carry out certain tasks and their habits.
This form of research is more informal and unstructured.
Care must be taken that we do not impose out on conscious or unconscious bias when carrying out the research.
The key here is that the data collected must be measurable. We want to find out what users are doing.