Aesthetics
Aesthetics is about making your outcome pleasing to look at or use. It is closely tied to design.
See this external article about aesthetics in interactive media.
Like a lot of implications there are links to other implications such as end users, usability and accessibility
Questions that you should consider are:
- Does it look good?
- Is the colour scheme appropriate?
- Is the shape suitable?
- Does it appeal to the right audience?
- Does it follow design conventions?
- Does it convey the right image?