Visual Design

Visual design involves the placement of content.

See Principles of Visual Design from the Nielsen Group for more information.

Contrast

The difference between two sections. For example a light background with dark text.

Repetition

Reusing the same fonts, colours or shapes.

Alignment

How content is positioned on the page. Is it all balanced on the page? Is the text left aligned, centered or right aligned.

Proximity

How close are object to each other.

When you have two pieces of text you will want a gap so that the text is easier to read.

Small changes can have a big impact.